Bursts of Color - Asking for Introductions
I have been very impressed with the BDR at one of our portfolio companies.
She asks me for about ten introductions to prospective customers each month... and I am actually happy to send them!
What A Great BDR Does
Here's why I keep helping her with all of these intro requests:
She researches each prospective recipient for fit, and then asks for an intro to a specific person based on some publicly available signal
She sends a unique, forwardable email with a clear subject line and relevant content for each intro request, so I can easily forward from a phone
All ten intro requests for the month come in a bunch, so I can batch process my forwards within a few minutes
If and when a recipient opts-in to the introduction, she responds to those quickly and professionally, which makes me want to help next time
More From Mike, Master Networker
In a funny small-world discovery, I learned this week that my new partner Mike helped this excellent BDR create her process. This will make sense to any of you who know Mike, who also previously wrote How To Ask for Introductions Like a Pro, which includes all of the points above plus a few other useful nuggets.
Two Take-Aways For Everyone
We all ask for introductions sometimes, but few of us do it well. By taking some time to send customized, forward-able emails for each recipient, we are likely to get much better results.
A good BDR can add a ton of value, especially for enterprise companies. Yes AI tools are useful, but they are no substitute for a thoughtful, high-touch human team member.