Last week my friend and original Yelp marketer Nish Nadaraja posted The Fine Art of Badass Marketing. The basic idea is this:How do you make sure your customers or members or partners (or really anyone associated with your business) feels like a badass? If they feel like a badass, they will explicitly and implicitly tell the world.What a great reminder that, with just a little effort, we can make folks smile while doing business with us... and thus eager for more.