Brian Chesky's 2013 post on Don't Fuck Up the Culture made the rounds again this week, so I enjoyed a re-read too. Snippet:The thing that will endure for 100 years, the way it has for most 100 year companies, is the culture. The culture is what creates the foundation for all future innovation. If you break the culture, you break the machine that creates your products.Culture is a thousand things, a thousand times. It’s living the core values when you hire; when you write an email; when you are working on a project; when you are walking in the hall.