I am a big fan of price testing, as prices typically have higher leverage on a business than almost anything else. In some cases, a minor price decrease may unlock a big increase in demand. In other cases, we can significantly raise prices without hurting demand at all, and we just get better margins.
Bursts of Color - Have You Tried Raising Prices?
Bursts of Color - Have You Tried Raising…
Bursts of Color - Have You Tried Raising Prices?
I am a big fan of price testing, as prices typically have higher leverage on a business than almost anything else. In some cases, a minor price decrease may unlock a big increase in demand. In other cases, we can significantly raise prices without hurting demand at all, and we just get better margins.